Tested & RatedGlobal Standards
AustralianMade & Owned
Lifetime WarrantyRegister Now
Rover Testing FacilityComponent Type Approvals
Tested & Rated
Australian
Lifetime Warranty
Rover Testing FacilityAuthor: Milford Date Posted:12 July 2019
MILFORD ULT1MATE NEXT GEN TOWBAR WINS AUSTRALIA’S COVETED GOOD DESIGN AWARD FOR DESIGN EXCELLENCE.
The winners of Australia's peak industry design awards – the highest honour for design and innovation in the country were announced at The Star on 11 July at the 61st annual Good Design Awards Ceremony.
Milford’s Ult1Mate Next Gen Towbar received a prestigious Good Design Award Winner Accolade in the Product Design category in recognition for outstanding design and innovation. This adds to Milford’s collection having also recently won Most Innovative Product for the Ult1Mate Next Gen Towbar at the recent Australian Auto Aftermarket Expo
The annual Good Design Awards is Australia’s most prestigious international Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design and reward emerging areas of design strategy, social impact and design entrepreneurship.
The Good Design Awards Jury spent several days evaluating each entry according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’. Projects recognised with a Good Design Award must demonstrate excellence in all areas and convince the Jury they are worthy of recognition.
Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving a Good Design Award at this level is a significant achievement given the very high calibre of entries received this year.”
“Australia’s Good Design Award is more than a symbol of design excellence, it represents the hard work and dedication towards an innovative outcome that will ultimately improve our quality of life. These projects showcase the brilliance of design and the potential it has to improve our world,” said Dr. Gien.
The Good Design Awards Jury praised Ult1Mate Next Gen Towbar commenting: “ An elegant and clean solution to an age-old problem associated with towing: noise and vibration levels. The simplicity of the design is highly commendable and elicits one of those 'why haven't they thought of that before?' moments.
Simple, elegant solution to the old bolt in the side of the bar. Combines the end cap - a loose part often lost or misplaced, and typically dirty and greasy - with the tension bolt or pin to stop rig rattle, a neat, clean yet tough and tough-looking design. Extra nod for the integrated chain links; very aesthetically pleasing. Another of those 'why hasn't this been done before' designs.”
The Good Design Awards attracted a record number of submissions with close to 700 design projects evaluated in this year’s international design awards.
Further information relating to Milford’s Ult1Mate Next Gen Towbar may be accessed at the links below;